Instead of explaining in wordy text why video is a superior communication tool, Joanne Ooi, founder of Little Henny Productions put her money where her mouth is and created this video as a case in point. In brief, video captures the human element of a product, service or business best. "Human" can mean anything from a consultant's likeability and passion to a specialized technique or craft that only a human being can master. Again, watch the video. It's much better than this text at explaining why video is better.
Joanne Ooi is a very experienced, international marketer who has won international recognition for her innovative campaigns in different industries. In this video, Ooi walks you through her storied marketing career of 15+ years, which includes stints in fashion, environmentalism and luxury goods. If you prefer a text-based run-down, click here.