Art

Art

Video brings the artist, curator or gallerist directly into the living room of the viewer and can create a much more direct and intimate connection. Next, video conveys texture, dimensionality and scale far better than any series of still photos. For art fairs, video does an excellent job of communicating physical size, setting, attendance and atmosphere.


FORMAT 17

Videos from a series about FORMAT, the UK's premier photography festival, a biennial based in Derby, UK: The original objective was to create a single general introductory video (The UK's Premier Photo Festival) but because so much excellent talking head footage and insight was recorded, the series expanded ad hoc to include content about curation and artists. The short clips, The Handmaid's Tale and St. Werburgh's Chapel, were created for social media use.



Margot Errante: Silence & Shadow

This series features Italian artist, Margot Errante, explaining her philosophy and approach in relation to her exhibition, Silence & Shadow, and comprises one three-minute video (Silence & Shadow) followed by two videos of one-minute duration (repurposing the footage from the three-minute video). Ideally, the long clip should be used to pique client interest in advance of an exhibition while the shorter clips should be meted out on social media during the full term of the exhibition.



Konstantin Bessmertny: Ad Lib

This series features Russian artist, Konstantin Bessmertny, explaining selected pieces from his exhibition, Ad Lib, at the Macau Museum of Art, and comprises one three-minute video (Ad Lib) followed by three videos of one-minute duration (repurposing the footage from the three-minute video). Ideally, the long clip should be used to pique client interest in advance of an exhibition while the shorter clips should be meted out on social media during the full term of the exhibition.