Margot Errante: Silence & Shadow

Margot Errante: Silence & Shadow

This series features Italian artist, Margot Errante, explaining her philosophy and approach in relation to her exhibition, Silence & Shadow, and comprises one three-minute video (Silence & Shadow) followed by two videos of one-minute duration (repurposing the footage from the three-minute video). Ideally, the long clip should be used to pique client interest in advance of an exhibition while the shorter clips should be meted out on social media during the full term of the exhibition.


Margot Errante: Silence & Shadow

Artist, Margot Errante, explains her philosophy of creating images, why she prefers low contrast chiaroscuro images and calls out the superficiality of today's image-making. Errante is a riveting speaker whose interesting observations easily carry the video forward. Therefore, the use of static artwork images illustrating her observations works very well.



Margot Errante: Mind’s Eye

A short and snappy portion of "Stillness & Shadow" condensed and edited down for social media, about how you can't look for an image but must already have it in your mind -- at least if you're an artist. Errante was funny and engaging, making it easy to create a fun social media soundbite.



Margot Errante: It’s a Matter of Trust

A segment of "Stillness & Shadow" condensed and edited down for social media, in which Errante explains the crucial importance of getting to know her subject and establishing a relationship of trust.