Video content about non-profits can trigger awareness and inspire support much better than dry textual content peppered with statistics and facts. By showing images or footage of the problem or deficiency being tackled by the organization, video makes the problem comprehensible and real. Maybe even more important, video brings home the passion and commitment of the founders and the organization -- indispensable when it comes to whipping up support or donations around an issue or topic area.
These videos were a series created to commemorate the 10th anniversary of classical music NGO, Premiere Performances of Hong Kong (PPHK), on social media. Due to the passion of the founder and visually captivating footage of live musical performance, video brings much-needed energy, spark and passion to a topic considered high-flown, esoteric and dull by many.